|
|
1.
|
Strategic marketing management cases BOOK
by Cravens, David W;
Crittenden, Victoria L;
Lamb,Jr. Charles W.
Edition: 6thMaterial type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Boston McGraw-Hill 1998Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library D.I.Khan (1). Location(s): General Stacks 658.802 CRS, General Stacks 658.802 CRS.
|
|
|
2.
|
Communicating globally : an integrated marketing approach
by Don. E. Schultz;
Kitchen, Philip J. (jt. auth).
Material type: Book Publisher: Chicago: NTC Business Books, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.848 SCC.
|
|
|
3.
|
Fundamentals of marketing
by Stanton, William J.
Edition: 6th ed.Material type: Book Publisher: Auckland: McGraw-Hill, 1981Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 STF.
|
|
|
4.
|
Cases in marketing : including interviews with key executives
by Thompson, Howard A.
Material type: Book Publisher: New York: Harper and Row, 1979Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 THC.
|
|
|
5.
|
Marketing : text and cases
by Harry, L. Hansen.
Edition: 4th ed.Material type: Book Publisher: Homewood Illnois: Richard D. Irwin, 1977Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 HAM.
|
|
|
6.
|
Marketing research :text and cases
by McGown, K. L.
Material type: Book Publisher: Cambridge: Ma. Winthrop, 1979Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 MCM.
|
|
|
7.
|
Strategic marketing management cases BOOK
by Cravens, David W;
Crittenden, Victoria L;
Lamb,Jr. Charles W.
Edition: 6thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston McGraw-Hill 1998Availability: Items available for loan: Regional Library D.I.Khan (1). Location(s): General Stacks 658.802 CRS.
|
|
|
8.
|
Beyond maximarketing : the new power of caring and daring
by Rapp, Stan;
Collins, Thomas L. (jt. auth.).
Material type: Book Publisher: New York: McGraw-Hill, 1994Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 RAB.
|
|
|
9.
|
Global marketing : strategy practice, and cases
by Alon, Ilan;
Jaffe, Eugne;
Prange, Christiane;
Vianelli, Donata.
Edition: 3rd ed.Material type: Book Publisher: New York: Routledge, 2021Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.84 GLO.
|
