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1.
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A managerial introduction to marketing
by Staudt, Thomas A;
Bowersox, Donald J;
Donald, Arthur.
Edition: 3rd ed. Publisher: Englewood Cliffs: Prentice-Hall, 1976Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 STM.
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2.
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Marketing research
by Aaker David A;
Day, George S. (jt. auth);
Kumar, V. (jt. auth).
Edition: 5th ed. Publisher: New York: John Wiley & Sons, 1990Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library D.I.Khan (1). Location(s): General Stacks 658.83 AAM, General Stacks 658.83 DAM.
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3.
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Marketing research : methodological foundetions
by Churchill, Gilbert A.
Edition: 4th Publisher: Chicago: The Dryden, 1979Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 CHM.
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4.
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Why stocks go up (and down) : a guide to sound investing
by Pike, William H.
Material type:  Book Publisher: Homewood: Dow Jones-Irwin, 1983Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library D.I.Khan (3), Regional Library Lahore (1), Regional Library Mianwali (1). Location(s): General Stacks 658.835 PIW, General Stacks 658.835 PIW, General Stacks 332.6322, General Stacks 658.835 PIW.
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5.
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Marketing research (C-576) : measurement and method
by Tull, Donald S;
Hawkins, Del L. (jt. auth).
Edition: 6th ed.Material type: Book Publisher: Islamabad: National Book Foundation, 1993Availability: Items available for loan: Regional Library Bahawalpur (2), Regional Library D.I.Khan (3), Regional Library Faisalabad (1). Location(s): General Stacks 658.835 TUM, General Stacks 658.835 TUM, General Stacks 658.835 TUM.
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6.
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Marketing research : meaning, measurement, and method; a text with cases
by Tull, Donald S;
Hawkins, Del I. (jt. auth).
Material type: Book Publisher: New York: Macmillan, 1976Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library D.I.Khan (1). Location(s): General Stacks 658.835 TUM, General Stacks 658.835 TUM.
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7.
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Research for marketing decisions
by Green, Paul E;
Tull, Donald S. (jt. auth).
Material type: Book Publisher: Englewood Clifs, N. J: Prentice-Hall, 1966Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 GRR.
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8.
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Marketing research
by Luck, David J.
Edition: 7thMaterial type: Book Publisher: New Delhi: Prentice-Hall, 1989Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 LUM.
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9.
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Marketing research BOOK measurement and method
by Tull, Doanld S.
Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Macmillan 1990Availability: Items available for loan: Regional Library D.I.Khan (2). Location(s): General Stacks 658.83 TUM.
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10.
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Marketing research BOOK measurement and method
by Tull, Donald S;
Hawkins, Del L.
Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Englewood Cliffs Prentice-Hall 1990Availability: Items available for loan: Regional Library Mianwali (1). Location(s): General Stacks 658.38 TUM.
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11.
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Marketing research guide
by Stevens, Robert E;
Wrenn, Bruce (jt. auth);
Ruddick, Morris E. (jt. auth);
Sherwood, Philip K. (jt. auth).
Material type: Book Publisher: New Delhi: Viva Books, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.80072 MAR.
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12.
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Marketing research : principles and applications
by Crask, Melvin;
Fox, Richard J;
Stout, Roy G.
Material type: Book Publisher: New Jersey: Prentice Hall, 1995Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 CRM.
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13.
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Essentials of marketing research
by Zikmund, William G.
Material type: Book Publisher: Fort Worth: Dryden, 1999Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8072 ZIE.
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14.
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Marketing research : measurement and method
by Tull, Donald S;
Hawkins, Del L. (jt. auth).
Edition: 4th ed.Material type: Book Publisher: Englewood Cliffs: Prentice-Hall, 1990Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.38 TUM.
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15.
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Marketing research : a problem-solving approach
by Sudman, Seymour;
Blair, Edward (jt. auth).
Material type: Book Publisher: New York: McGraw-Hill, 1998Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8072 SUM.
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16.
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Marketing research BOOK
by Quee, Wong Toon.
Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Oxford Butterworth-Heinemann 1999Availability: No items available Checked out (1).
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17.
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Research for marketing decisions
by Green, Paul E;
Albaum, Gerald;
Tull, Donald S.
Material type: Book Publisher: New Delhi: Prentice-Hall, 1999Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 GRR.
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18.
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The Merket research toolbox : A concise guide for beginners
by McQuarrie, Edward F.
Edition: 2nd ed. Material type: Book Publisher: New Delhi: Sage Publications, 2006Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 MCM.
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19.
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Marketing research : within a changing information environment
by Hair, Joseph F;
Ortinau, David J. (jt. auth);
Bush, Robert P. (jt. auth).
Edition: 2nd ed.Material type: Book Publisher: New York: McGraw-Hill, 2003Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 HAM.
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20.
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Marketing research : an applied orientation
by Malhotra, Naresh K.
Edition: 4th ed. Publisher: New Delhi: Prentice-Hall, 2004Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 MAM.
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