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1. Marketing management cases :planning and executing marketing strategy

by Weilbacher, William M.

Edition: 4th Publisher: New York: Macmillan, 1986Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 WEM.

2. Marketing research : information for decision making

by Cox, Eli P III.

Material type: book Book Publisher: New York:; Harper & Row, 1979Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 COM.

3. Global marketing strategy

by Douglas, Susan P; Craig, C. Samuel.

Publisher: New York: McGraw-Hill, 1995Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 DOG.

4. Strategic marketing BOOK

by Cravens, David W; Piercy, Nigel F.

Edition: 8thMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Boston McGraw-Hill 26Availability: No items available Checked out (1).

5. Cases in marketing management and strategy

by Blackwell, Roger D; Johston, Wesley J. (jt. auth); Talarzyk, W. Wayne. (jt. auth).

Material type: book Book Publisher: Chicago: Dryden, 1985Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 BLC.

6. Marketing management

by Czinkota, Michael R; Kotabe, Masaaki (jt. auth).

Edition: 2nd ed.Material type: book Book Publisher: Australia: South-Western College Publishing, 2001Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 CZM.


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