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1.
Advertising management Colin Gilligan and Geoffrey Crowther by
Material type: Text Text
Publication details: Oxford: Philip Allen, 1976
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 GIA.

2.
Applied strategic marketing : a step by step approach Karel Jan Alsem by
Material type: Text Text
Publication details: London: Routledge, 2019
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.802 ALA.

3.
Basic marketing : A global-managerial approach William D. Perreault and E. Jerome McCarthy by
Edition: 15th ed.
Material type: Text Text
Publication details: New York: McGraw-Hill, 2005
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (2)Call number: 658.8 PEB, ...

4.
Basic marketing management Douglas J. Dalrymple and Leonard J. Parsons by
Publication details: New York: John Wiley & Sons, 1995
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 DAB.

5.
Building through marketing: a step by step guide. Philip Sugai. by
Material type: Text Text
Publication details: London: Routledge, 2021
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 SUB.

6.
Business marketing management : b2b Michael D. Hutt , Thomas W. Speh by
Edition: 11th ed.
Material type: Text Text
Publication details: Australia: South-Western Cengage Learning, 2013
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.804 HUB.

7.
Cases in marketing management and strategy Roger D. Blackwell by
Material type: Text Text
Publication details: Chicago: Dryden, 1985
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 BLC.

8.
Cases in strategic marketing management Julian W. Vincze by
Material type: Text Text
Publication details: Boston: Houghton Mifflin Company, 2000
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 VIC.

9.
Contemporary issues in marketing : principles & practice Edited by Ayantunji Gbadamosi by
Material type: Text Text
Publication details: Los Angeles: Sage, 2019
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 CON.

10.
Costing for export Dennis J.Gage by
Publication details: Pakistan: Export promotion bureau, 1987
Availability: Items available for reference: Central Library Allama Iqbal Open University Islamabad: Not for loan (1)Call number: 658.8 GAC.

11.
Costing for export Dennis J.Gage by
Publication details: Pakistan: Export promotion bureau, 1987
Availability: Items available for reference: Central Library Allama Iqbal Open University Islamabad: Not for loan (1)Call number: 658.8 GAC.

12.
Effective management for marketing 1999-2000 Angela Hatton and Mike Worsam by
Material type: Text Text
Publication details: Oxford: Butterworth, 1999
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 HAE.

13.
Entrepreneurial marketing : an effectual approach Edwin J. Nijssen by
Edition: 2 ed.
Material type: Text Text
Publication details: New York: Routledge, 2017
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 NIE.

14.
Entrepreneurial marketing : how to develop customer demand Edwin J. Nijssen by
Edition: 3rd
Material type: Text Text
Publication details: New York: Routledge, 2022
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 NIE.

15.
Entrepreneurship Marketing: Principles and Practice of SME Marketing Edited by Sonny Nwankwo and Ayantunji Gbadamosi by
Edition: 2nd
Material type: Text Text
Publication details: London: Routledge, 2020
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 ENT.

16.
Essentials of marketing : Study Guide by
Material type: Text Text
Publication details: New York: Macmillan, 1984
Availability: Items available for loan: Regional Library D.I.Khan (1)Call number: 658.8 FEE.

17.
Essentials of marketing by
Material type: Text Text
Publication details: New York: Macmillan, 1984
Availability: Items available for loan: Regional Library D.I.Khan (1)Call number: 658.8 FEE.

18.
Essentials of marketing by
Publication details: New York Macmillan 1984
Availability: Items available for loan: Regional Library Bahawalpur (1)Call number: 658.8 EVE.

19.
Essentials of marketing : study guide Barbara Jane Feinberg, Joel R. Evans and Barry Berman by
Material type: Text Text
Publication details: London: Macmillan, 1984
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 FEE.

20.
Export Channel Management Robert hartley by
Material type: Text Text
Publication details: Karachi Export Promotion Bureau 1987
Availability: Items available for reference: Central Library Allama Iqbal Open University Islamabad: Not for loan (1)Call number: 658.8 HAE.

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