Bearden, William O.
Marketing : principles and perspectives William O. Bearden, Thomas N. Ingram and Raymone W. Laforge - 5th ed. - Boston: McGraw-Hill, 27. - xxxvi, 588p
pbk
Includes index
eng
0071105859
Marketing
658.8 / BEM
Marketing : principles and perspectives William O. Bearden, Thomas N. Ingram and Raymone W. Laforge - 5th ed. - Boston: McGraw-Hill, 27. - xxxvi, 588p
pbk
Includes index
eng
0071105859
Marketing
658.8 / BEM