000 -LEADER |
fixed length control field |
00600nam a2200205Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0071105859 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
BEM |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Bearden, William O. |
245 ## - TITLE STATEMENT |
Title |
Marketing |
Sub Title |
: principles and perspectives |
Statement of responsibility, etc |
William O. Bearden, Thomas N. Ingram and Raymone W. Laforge |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Boston: |
Name of publisher |
McGraw-Hill, |
Year of publication |
27. |
300 ## - PHYSICAL DESCRIPTION |
Other physical details |
xxxvi, 588p |
500 ## - GENERAL NOTE |
General note |
pbk |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ingram, Thomas N. (jt. auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Laforge, Raymond W. (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |