Aaker, David A.
Advertising management by David A. Aaker, Rajeev Batra and John G. Myers - 4th ed. - New Delhi: Prentice Hall, 1996. - xiii,593p
Includes index
eng
81-203-0790-9
Publicity
659.1 / AAA
Advertising management by David A. Aaker, Rajeev Batra and John G. Myers - 4th ed. - New Delhi: Prentice Hall, 1996. - xiii,593p
Includes index
eng
81-203-0790-9
Publicity
659.1 / AAA