Advertising management (Record no. 11317)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00522nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-203-0790-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | AAA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management |
| Statement of responsibility, etc | by David A. Aaker, Rajeev Batra and John G. Myers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Prentice Hall, |
| Year of publication | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii,593p |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Publicity |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-03-30 | Central Library AIOU Islamabad | 1997-04-15 | Books | 81296 | General Stacks | Central Library AIOU Islamabad | 659.1 AAA |