Arens, William F.
Contemporary advertising / William F. Arens. - 10th ed. - Boston: McGraw-Hill/Irwin, 2005. - 736 p. ;
Hardcover.
0072964723 9780072964721
Advertising.
Business & Economics.
Business / Economics / Finance.
Textbooks.
Business/Economics.
Advertising & Promotion.
Business & Economics / Advertising & Promotion.
Advertising.
Business, Accounting & Vocational: Textbooks & Study Guides.
659.1 / ARC
Contemporary advertising / William F. Arens. - 10th ed. - Boston: McGraw-Hill/Irwin, 2005. - 736 p. ;
Hardcover.
0072964723 9780072964721
Advertising.
Business & Economics.
Business / Economics / Finance.
Textbooks.
Business/Economics.
Advertising & Promotion.
Business & Economics / Advertising & Promotion.
Advertising.
Business, Accounting & Vocational: Textbooks & Study Guides.
659.1 / ARC