| 000 -LEADER |
|---|
| fixed length control field |
00849 a2200265 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0072964723 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780072964721 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
ARC |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Arens, William F. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Contemporary advertising / |
| Statement of responsibility, etc |
William F. Arens. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston: |
| Name of publisher |
McGraw-Hill/Irwin, |
| Year of publication |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
736 p. ; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Hardcover. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Business & Economics. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Business / Economics / Finance. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Textbooks. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Business/Economics. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising & Promotion. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Business & Economics / Advertising & Promotion. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Business, Accounting & Vocational: Textbooks & Study Guides. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |