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Fifield, Paul

Strategic marketing management 1999-2000 : planning and control, analysis and decision Paul Fifield, - Oxford: Butterworth-Heinemann, 1999. - xiii,326p

includes index

eng

ISBN: 0-7506-4359-5

Subjects--Topical Terms:
Marketing-Management

Dewey Class. No.: 658.84 / FIS

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