| 000 -LEADER |
|---|
| fixed length control field |
00506nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0-7506-4359-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Item number |
FIS |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Fifield, Paul |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management 1999-2000 |
| Sub Title |
: planning and control, analysis and decision |
| Statement of responsibility, etc |
Paul Fifield, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Oxford: |
| Name of publisher |
Butterworth-Heinemann, |
| Year of publication |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xiii,326p |
| 500 ## - GENERAL NOTE |
|---|
| General note |
includes index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing-Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilligan, Colin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |