Eisend, Martin
Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations Martin Eisend , Alfred Kuss - Switzarland: Springer Nature, 2019. - ix, 238p.
HB
Eng
9783030107932
Marketing research-Methodology
658.83 / EIR
Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations Martin Eisend , Alfred Kuss - Switzarland: Springer Nature, 2019. - ix, 238p.
HB
Eng
9783030107932
Marketing research-Methodology
658.83 / EIR