| 000 -LEADER |
|---|
| fixed length control field |
00558nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9783030107932 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
EIR |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Eisend, Martin |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Research methodology in marketing |
| Sub Title |
: theory development, empirical approaches and philosophy of science considerations |
| Statement of responsibility, etc |
Martin Eisend , Alfred Kuss |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Switzarland: |
| Name of publisher |
Springer Nature, |
| Year of publication |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
ix, 238p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
HB |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing research-Methodology |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kuss, Alfred (jt.auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |