Dolnicar, Sara
Market segmentation analysis : understanding it, doing it, and making it useful Sara Dolnicar. Bettina Grun and Friedrich Leisch - Austrian: Springer, 2018. - 324p.
9789811088179
Markeating research
consumers, Preferences
658.8343 / DOM
Market segmentation analysis : understanding it, doing it, and making it useful Sara Dolnicar. Bettina Grun and Friedrich Leisch - Austrian: Springer, 2018. - 324p.
9789811088179
Markeating research
consumers, Preferences
658.8343 / DOM