| 000 -LEADER |
|---|
| fixed length control field |
00584nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789811088179 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8343 |
| Item number |
DOM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Dolnicar, Sara |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Market segmentation analysis |
| Sub Title |
: understanding it, doing it, and making it useful |
| Statement of responsibility, etc |
Sara Dolnicar. Bettina Grun and Friedrich Leisch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Austrian: |
| Name of publisher |
Springer, |
| Year of publication |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
324p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Markeating research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
consumers, Preferences |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bettina Grun (jt.auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Friedrich Leissch (jt.auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |