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Tomczak, Torsten

Strategic marketing :market-Oriented corporate and business unit planning Torsten Tomczak Sven Reinecke and Alfred Kuss - Switzerland: Springer Gabler, 2018. - 253p.

ISBN: 9783658184162

Subjects--Topical Terms:
Marketing
Business
Business and management

Dewey Class. No.: 658.8 / TOS

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