| 000 -LEADER |
|---|
| fixed length control field |
00603nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9783658184162 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
TOS |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Tomczak, Torsten |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic marketing |
| Sub Title |
:market-Oriented corporate and business unit planning |
| Statement of responsibility, etc |
Torsten Tomczak Sven Reinecke and Alfred Kuss |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Switzerland: |
| Name of publisher |
Springer Gabler, |
| Year of publication |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
253p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Business and management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kuss, Alfred (jt. auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reinecke, Sven (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |