Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler - 7th ed. - New York: McGraw Hill, 2018. - xxviii,514p.
9780078112102
Service industries-Marketing
Customer services
Marketing
658.8 / ZES
Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler - 7th ed. - New York: McGraw Hill, 2018. - xxviii,514p.
9780078112102
Service industries-Marketing
Customer services
Marketing
658.8 / ZES