| 000 -LEADER |
|---|
| fixed length control field |
00653nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780078112102 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
ZES |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Zeithaml, Valarie A. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Services marketing |
| Sub Title |
: integrating customer focus across the firm |
| Statement of responsibility, etc |
Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York: |
| Name of publisher |
McGraw Hill, |
| Year of publication |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxviii,514p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Service industries-Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Customer services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bitner, Mary Jo. (jt.auth.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gremler, Dwayne D. (jt.auth.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |