Marketing management :a cultural Perspective,
Edited by Luca M.Visconti, Lisa Penaloza and Nil Toulouse
- 2nd ed.
- London: Routledge, 2012.
- xviii, 528p.
9781138561410
Marketing--Management-cross cultural studies.
Export marketing--Cross-cultural studies.
Marketing--Cross-cultural studies.
658.8 / MAR
9781138561410
Marketing--Management-cross cultural studies.
Export marketing--Cross-cultural studies.
Marketing--Cross-cultural studies.
658.8 / MAR