| 000 -LEADER |
|---|
| fixed length control field |
00548nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781138561410 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
MAR |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing management |
| Sub Title |
:a cultural Perspective, |
| Statement of responsibility, etc |
Edited by Luca M.Visconti, Lisa Penaloza and Nil Toulouse |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London: |
| Name of publisher |
Routledge, |
| Year of publication |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xviii, 528p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing--Management-cross cultural studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Export marketing--Cross-cultural studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing--Cross-cultural studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |