Palmatier, Robert W.
Marketing strategy : based on first principles and data analytics - London: Palgrave, 2017. - xxix, 288p.
Eng
9781137526236
Marketing
658.87 / PAM
Marketing strategy : based on first principles and data analytics - London: Palgrave, 2017. - xxix, 288p.
Eng
9781137526236
Marketing
658.87 / PAM