Marketing strategy (Record no. 157492)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00387nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781137526236 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | PAM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Palmatier, Robert W. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy |
| Sub Title | : based on first principles and data analytics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | Palgrave, |
| Year of publication | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix, 288p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021-07-28 | Central Library AIOU Islamabad | 2021-05-04 | Books | 128487 | General Stacks | Central Library AIOU Islamabad | 658.87 PAM |