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Kotler, Philip

Marketing for hospitality and tourism Philip Kotler, John Bowen, James Makens and Seyhmus Baloglu - 7th ed. - Harlow: Pearson, 2017. - 680p.

PB

Eng

ISBN: 9781292156156

Subjects--Topical Terms:
Hospitality industry--Marketing
Tourism--Marketing
Marketing

Dewey Class. No.: 647.940688 / KOM

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