| 000 -LEADER |
|---|
| fixed length control field |
00700nam a22002297a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781292156156 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
647.940688 |
| Item number |
KOM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing for hospitality and tourism |
| Statement of responsibility, etc |
Philip Kotler, John Bowen, James Makens and Seyhmus Baloglu |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Harlow: |
| Name of publisher |
Pearson, |
| Year of publication |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
680p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Hospitality industry--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Tourism--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bowen, John (jt. auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Makens, James (jt. auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baloglu, Seyhmus (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |