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Case studies on social marketing : a global perspective edited by M. Mercedes Galan-Ladero and Helena M. Alves - Switzerland: Springer, 2019. - xiii, 252p. - Management for Professionals .

HB

Eng

ISBN: 9783030048426

Subjects--Topical Terms:
Marketing
Social responsibility of business
Nonprofit organizations
Entrepreneurship

Dewey Class. No.: 658.8 / CAS

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