| 000 -LEADER |
|---|
| fixed length control field |
00707nam a22002177a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9783030048426 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
CAS |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Case studies on social marketing |
| Sub Title |
: a global perspective |
| Statement of responsibility, etc |
edited by M. Mercedes Galan-Ladero and Helena M. Alves |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Switzerland: |
| Name of publisher |
Springer, |
| Year of publication |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xiii, 252p. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Management for Professionals |
| 500 ## - GENERAL NOTE |
|---|
| General note |
HB |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Social responsibility of business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Nonprofit organizations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Entrepreneurship |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Galan-Ladero, M. Mercedes (ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alves, Helena (ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |