Marconi, Joe
The brand marketing book : creating, managing and extending the value of your brand Joe Marconi - Chicago: NTC Business Books, 2001. - xi, 247p.
Includes bibliography and index
eng
0-8442-2257-7
Brand name products-Marketing
658.827 / MAB
The brand marketing book : creating, managing and extending the value of your brand Joe Marconi - Chicago: NTC Business Books, 2001. - xi, 247p.
Includes bibliography and index
eng
0-8442-2257-7
Brand name products-Marketing
658.827 / MAB