000 -LEADER |
fixed length control field |
00485nam a2200157Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0-8442-2257-7 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Item number |
MAB |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Marconi, Joe |
245 ## - TITLE STATEMENT |
Title |
The brand marketing book |
Sub Title |
: creating, managing and extending the value of your brand |
Statement of responsibility, etc |
Joe Marconi |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Chicago: |
Name of publisher |
NTC Business Books, |
Year of publication |
2001. |
300 ## - PHYSICAL DESCRIPTION |
Other physical details |
xi, 247p. |
500 ## - GENERAL NOTE |
General note |
Includes bibliography and index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Brand name products-Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |