Jerome McCarthy, E.
Basic Marketing : a managerial approach E. Jerome McCarthy and William D. Perreault - 7th ed. - Homewood: Irwin, 1987. - xviii, 749p.
Includes index
0256015678
Marketing
658.8 / MCB
Basic Marketing : a managerial approach E. Jerome McCarthy and William D. Perreault - 7th ed. - Homewood: Irwin, 1987. - xviii, 749p.
Includes index
0256015678
Marketing
658.8 / MCB