Basic Marketing (Record no. 1895)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00488 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256015678 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCB |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jerome McCarthy, E. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing |
| Sub Title | : a managerial approach |
| Statement of responsibility, etc | E. Jerome McCarthy and William D. Perreault |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood: |
| Name of publisher | Irwin, |
| Year of publication | 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 749p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Copy number | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019-07-31 | Central Library AIOU Islamabad | 1983-02-05 | Books | 26637 | General Stacks | Central Library AIOU Islamabad | 658.8 MCB | |||||
| 2019-07-31 | Central Library AIOU Islamabad | 1988-10-09 | Books | 53386 | General Stacks | Central Library AIOU Islamabad | 658.8 MCB | |||||
| 2017-01-29 | Regional Library D.I.Khan | 1995-11-12 | Books | General Stacks | Regional Library D.I.Khan | 1 | 658.8 JEB |