Mcgarthy, E. Jerome
Basic marketing : a managerial approach E. Jerome Mcgarthy and William D. Perreault. - 8th ed. - Homewood, Illinois: Richard D. Irwin, 1984. - xviii, 841p.
Includes index
Eng
0256030197
Marketing
658.8 / MCB
Basic marketing : a managerial approach E. Jerome Mcgarthy and William D. Perreault. - 8th ed. - Homewood, Illinois: Richard D. Irwin, 1984. - xviii, 841p.
Includes index
Eng
0256030197
Marketing
658.8 / MCB