Basic marketing (Record no. 1909)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256030197 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCB |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mcgarthy, E. Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing |
| Sub Title | : a managerial approach |
| Statement of responsibility, etc | E. Jerome Mcgarthy and William D. Perreault. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood, Illinois: |
| Name of publisher | Richard D. Irwin, |
| Year of publication | 1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xviii, 841p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. (jt.Auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Copy number | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2017-01-26 | Central Library AIOU Islamabad | 1989-04-11 | Books | 55852 | General Stacks | Central Library AIOU Islamabad | 658.8 MCB | |||||
| 2019-08-05 | Central Library AIOU Islamabad | 1989-07-08 | Books | 56289 | General Stacks | Central Library AIOU Islamabad | 658.8 MCB | |||||
| 2019-08-05 | Central Library AIOU Islamabad | 1986-05-05 | Books | 37744 | General Stacks | Central Library AIOU Islamabad | 658.8 MCB | |||||
| 2018-03-29 | Regional Library Bahawalpur | 1991-01-17 | Books | B 845 | General Stacks | Regional Library Bahawalpur | 658.8 MCB | |||||
| 2017-01-29 | Regional Library D.I.Khan | 1991-02-18 | Books | 1853 DIK | General Stacks | Regional Library D.I.Khan | 4 | 658.8 MCB | ||||
| 2017-01-29 | Regional Library D.I.Khan | 2005-06-04 | Books | 4581 DIK | General Stacks | Regional Library D.I.Khan | 4 | 658.8 MCB | ||||
| 2017-01-29 | Regional Library D.I.Khan | 2005-06-04 | Books | 4761 DIK | General Stacks | Regional Library D.I.Khan | 4 | 658.8 MCB | ||||
| 2017-01-29 | Regional Library D.I.Khan | 2005-06-04 | Books | 3951 DIK | General Stacks | Regional Library D.I.Khan | 4 | 658.8 MCB |