Psychological processes and advertising effects : Theory, research, and applications
edited by Linda F. Alwitt and Andrew A. Mitchell
- Hillsdale, N. J: Lawrence Erlbaum, 1985.
- ix, 305p.
Includes index
eng
0898595150
Advertising-Psychological aspects-Addresses, essays, lectures
659.1019 / PSY
Includes index
eng
0898595150
Advertising-Psychological aspects-Addresses, essays, lectures
659.1019 / PSY