| 000 -LEADER |
|---|
| fixed length control field |
00598nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0898595150 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1019 |
| Item number |
PSY |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Psychological processes and advertising effects |
| Sub Title |
: Theory, research, and applications |
| Statement of responsibility, etc |
edited by Linda F. Alwitt and Andrew A. Mitchell |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Hillsdale, N. J: |
| Name of publisher |
Lawrence Erlbaum, |
| Year of publication |
1985. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
ix, 305p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising-Psychological aspects-Addresses, essays, lectures |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alwitt, Linda F.(ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mitchell, Andrew A.(ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |