Malhotra, Naresh K.
Marketing research : an applied orientation Naresh K. Malhotra - 4th ed. - New Delhi: Prentice-Hall, 2004. - xixx, 713+36p.
Includes bibliographical refrences and index
81203-27446
Marketing research-Methodology
658.83 / MAM
Marketing research : an applied orientation Naresh K. Malhotra - 4th ed. - New Delhi: Prentice-Hall, 2004. - xixx, 713+36p.
Includes bibliographical refrences and index
81203-27446
Marketing research-Methodology
658.83 / MAM