| 000 -LEADER |
|---|
| fixed length control field |
00476 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
81203-27446 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
MAM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing research |
| Sub Title |
: an applied orientation |
| Statement of responsibility, etc |
Naresh K. Malhotra |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi: |
| Name of publisher |
Prentice-Hall, |
| Year of publication |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xixx, 713+36p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical refrences and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing research-Methodology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |