Tull, Donald S.
Marketing research : measurement and method; a text with cases Donald S. Tull and Del I. Hawkins - 2nd ed. - New York: Macmillan, 1980. - xvii,796p.
hb
Includes bibliography and index
Eng
0024217603
Marketing research
Marketing research-Case studies
658.835 / TUM
Marketing research : measurement and method; a text with cases Donald S. Tull and Del I. Hawkins - 2nd ed. - New York: Macmillan, 1980. - xvii,796p.
hb
Includes bibliography and index
Eng
0024217603
Marketing research
Marketing research-Case studies
658.835 / TUM