000 -LEADER |
fixed length control field |
00618nam a2200205Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0024217603 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.835 |
Item number |
TUM |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Tull, Donald S. |
245 ## - TITLE STATEMENT |
Title |
Marketing research |
Sub Title |
: measurement and method; a text with cases |
Statement of responsibility, etc |
Donald S. Tull and Del I. Hawkins |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New York: |
Name of publisher |
Macmillan, |
Year of publication |
1980. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xvii,796p. |
500 ## - GENERAL NOTE |
General note |
hb |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliography and index |
546 ## - LANGUAGE NOTE |
Language note |
Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing research |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing research-Case studies |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hawkins, Del L. (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |