Arens, William F.
Essentials of contemporary advertising William F. Arens and David H. Schaefer - Boston: McGraw-Hill, 2007. - xxviii, 558p.
Includes bibliographical references and index
eng
0071106278
Advertising
659.1 / ARE
Essentials of contemporary advertising William F. Arens and David H. Schaefer - Boston: McGraw-Hill, 2007. - xxviii, 558p.
Includes bibliographical references and index
eng
0071106278
Advertising
659.1 / ARE