Essentials of contemporary advertising
by Arens, William F; Schaefer, David H. (jt. auth).
Material type: BookPublisher: Boston: McGraw-Hill, 2007Description: xxviii, 558p.ISBN: 0071106278.Subject(s): AdvertisingItem type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
659.1 ARE (Browse shelf) | Available | 107886 |
Total holds: 0
Includes bibliographical references and index
eng
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