Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning F. Robert Dwyer and John F. Tanner - 3rd ed. - Boston: McGraw-Hill 2006 - xxix, 683p.
Includes bibliographical references and index
eng
0071244387
Marketing
658.8 / DWB
Business marketing : connecting strategy, relationships, and learning F. Robert Dwyer and John F. Tanner - 3rd ed. - Boston: McGraw-Hill 2006 - xxix, 683p.
Includes bibliographical references and index
eng
0071244387
Marketing
658.8 / DWB