000 -LEADER |
fixed length control field |
00554nam a2200181Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0071244387 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
DWB |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Dwyer, F. Robert |
245 ## - TITLE STATEMENT |
Title |
Business marketing |
Sub Title |
: connecting strategy, relationships, and learning |
Statement of responsibility, etc |
F. Robert Dwyer and John F. Tanner |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Boston: |
Name of publisher |
McGraw-Hill |
Year of publication |
2006 |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xxix, 683p. |
500 ## - GENERAL NOTE |
General note |
Includes bibliographical references and index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Tanner, John F. (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |