Companion encyclopedia of marketing
Edited by: Michael J. Baker
- London : Routledge, 1995.
- xxxiii, 1061p.
- Routledge companion encyclopaedias. .
HB
Many facets and aspects of the subject of marketing are examined and explored in over fifty separately-authored articles. Invaluable reference tool for professionals, students and teachers.
Eng
0415093953
Marketing-Encyclopedias
658.8 / COM
HB
Many facets and aspects of the subject of marketing are examined and explored in over fifty separately-authored articles. Invaluable reference tool for professionals, students and teachers.
Eng
0415093953
Marketing-Encyclopedias
658.8 / COM