| 000 -LEADER |
|---|
| fixed length control field |
00677 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0415093953 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
COM |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Companion encyclopedia of marketing |
| Statement of responsibility, etc |
Edited by: Michael J. Baker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London : |
| Name of publisher |
Routledge, |
| Year of publication |
1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxxiii, 1061p. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Routledge companion encyclopaedias. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
HB |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Many facets and aspects of the subject of marketing are examined and explored in over fifty separately-authored articles. Invaluable reference tool for professionals, students and teachers. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing-Encyclopedias |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baker, Michael J.(ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Reference |