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Marketing research; text and cases

Boyd, Westfall. and Stasch.

Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall. - 6th ed. - Homewood, Ill., R. D. Irwin, 1972. - xv, 836 p. illus.

Includes bibliographical references.

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 442. 03

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