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Advertising : its role modern marketing

Dunn, S. Watson

Advertising : its role modern marketing Watson Dunn, S. - 5th ed. - Chicago: Dryden Press, 1982. - xxi, 710p.

HB

include glossary and index

Eng

ISBN: 0030600499

Subjects--Topical Terms:
Advertising
Advertising-Marketing

Dewey Class. No.: 659.1 / DUA

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