Advertising (Record no. 45869)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00588nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829161820.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030600499 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | DUA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dunn, S. Watson |
| 9 (RLIN) | 124004 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| Remainder of title | : its role modern marketing |
| Statement of responsibility, etc. | Watson Dunn, S. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago: |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | 1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xxi, 710p. |
| 500 ## - GENERAL NOTE | |
| General note | HB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | include glossary and index |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 181139 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising-Marketing |
| 9 (RLIN) | 124006 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barben, Arnold M. (jt. auth.) |
| 9 (RLIN) | 124007 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 05/06/1994 | 659.1 DUA | 73339 | 29/03/2018 | 29/03/2018 | Books | |||||
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 05/06/1994 | 659.1 DUA | 73304 | 29/03/2018 | 29/03/2018 | Books |