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International strategic marketing : a European perspective

Stone, Marilyn A.

International strategic marketing : a European perspective Marilyn A. Stone and J. B. McCall - New York: Routledge, 2004. - xx, 262p.

Includes bibliographical references and index

eng

ISBN: 0415314178

Subjects--Topical Terms:
Strategic planning

Dewey Class. No.: 658.84094 / STI

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